Brand Logo

Hello,

I have been umming and ahhing over my brand logo for days now.

I would post a picture but I've accidentally over written the file :|

Basically, I designed a new asos brand logo for my concept. It was a drawing of a floral camper van with asos written down the side and everyone seemed to really like it.. apart from me!

So after much deliberation, I have now changed it to this (will upload picture underneath)!

I much prefer it as I think it's more modern and more appealing to my target customer.

So pleased now!!

Oh hang on, I've found my old one which I will upload too.

Here is the old one >

and here is the new one>

The new one is definitely better

XO

Job Applications

Hello again

Today I've been applying for BAA roles in the hope of getting a job soon, soon, soon.I'm desperate to start working in the buying environment so everybody keep your fingers crossed!

XO

Update

Hello!

I've been working very hard on my fmp, this week concentrating on my ranges. One follows the 'hot tropics' trend and the other on 'festival glam'. Following on from the quick trend boards I uploaded in my last post, I have created my own trend boards which I have been basing my ranges on.

Here is my 'hot tropics' board..

And here is my 'festival glam' board..

I have completed most of my ranges but will hold back on uploading them to here until they are completely finalized and perfect!

XO

(sources for moodboard: wgsn.com, fashionsnoops.com)

Refinery29

Well I have just found the best website known to man!

http://www.refinery29.com/festival-tracker

It is literally amazing. With information on everything you can think of, music, beauty, fashion etc and really cool style hunter photos, this website is my new best friend.

Here are some photo's I got from their website.

Great inspiration!

XO

(source:http://www.refinery29.com/festival-tracker) (photographed by Mark Iantosca)

Topshop's Festival 2012

Well Hello!

Look what I've just found.. Topshop's festival collection. And it is beeauuut.

I want every single thing. This range has got me so inspired, I can't wait to get designing!

oooh, devine!

XO

(source:www.topshop.com)

Moodboard

Here is a moodboard I have created for my fmp. I have used a number of different sources to get the pictures, which are listed in my bibliography. I used photoshop to create my moodboard and am very pleased with the outcome. Now for my trendboards!

XO

Trend Inspiration

Hello!

Sorry I haven't written anything in a while, I've been going a bit crazy with my fmp! Here I have found some brilliant trend inspiration for SS13 from fashion snoops which is perfect for my concept. I have quickly put together these 2 boards which give an overview of each trend; festival glam and hot tropics. I love the colours and silhouettes and can't wait to get going on my range!

XO

(source, http://www.fashionsnoops.com)