Website Pages

Here is my website feature and shown range!!

I used the main asos website as a backing as obviously they are very skilled and knowledgeable as to what works etc.

I am really pleased with them! I wanted to keep them simple and to the point but effective and intriguing which I think I have achieved.

I wish I had actual photos of my garments though, that would be really cool!!

XO

Crisis Averted

Hello,

Apologies for my last post, I was a little stressed and could not see myself ever finishing my fmp.

I'm more used to writing here now although am still finding it one of the hardest parts to do!

I have so many things on my mind I sort of forget - sorry!

But I do keep finding useful and inspiring images so I will post them very soon.

I've now finished all my merch (hallelujah) and am doing price architecture and size ratios and sourcing.

Booooo all the writing is crazy, but there we go!

I'm going to be drawing up my planogram and website pages soon so will post them when I do, don't worry!

Must get back to work now,

XO

Planogram

And here is the awaited planogram in all it's glory.

I wanted to do a conventional planogram using smart draw but after much deliberation with Mikael (my pixel tutor) I decided to use photoshop. My walls are not conventional walls and would effectively just be slightly reinforced tent walls so I decided the garments would be hanging from hooks on the wall. My till point has wheels so easily moveable, allowing staff to have a bit of say in where they feel it is best suited.

All the garments on the wall are 'pre-customised' to attract customers.

Here is it..

XO

Customisation

Here are the 8 garments I have 'pre-customised' which will be displayed in my pop-up shop.

It was a lot harder to apply the customisation using photoshop as it doesn't give you the full effect of what it would actually look like. However we still get a good feel for it and I only wanted it as an example to customers of what they can create themselves.

These are the garments I will be using in my planogram which I will upload next!

The end is nigh! (kind of)

XO

I feel sick at how much work I have to do.

There is no light at the end of this tunnel.

I MUST KEEP FOCUSED!

I keep starting something, then thinking, oh I must do that. And then I don't finish what I've started. grrrr

XO

My range!

Hello,

As promised, here is my range..

The first one is 'festival glam' as I explained earlier, and the second is 'hot tropics'.

I really enjoyed creating these pieces but definitely found it tough keeping them simple so that my customers could create on them!

Hope you like.. XO

Two Weeks To Go

Hello!

I have been insanely busy this week. I've applied for 3 jobs which I am excited about although nervous to hear back (if I do at all!) and have been working hard on my fmp. And suddenly the weather has become absolutely beautiful which is obviously a little tempting when working. Although I think I'm doing ok!

I've finished my ranges and am working on different areas of my fmp now. I'm currently completing my sourcing strategy and have done most of my merchandising spreadsheets. I still feel like I am so far from the end though even if hand in is in 2 weeks tomorrow. Waahhh!

Back to work I go..

XO

WOO!

Wahoo,

Another post from refinery! This time about what to pack to bonnaroo festival. Obviously my asos tour bus won't be going there, but still, very useful information and interesting to see what they call essential!

Here's the link and a quick screenshot to give you the idea..

They included, shorts, make up wipes, spf makeup, swimsuits, thin scarves, backpacks, tie up boots and sunglasses.

What more could you need?!

XO

(source:www.refinery29.com)

Celebrity Festival Style!

I have selected the top best photos of celebrities at festivals to draw inspiration from them. I'm even going to do a running commentary!

Kate Bosworth always pulls it out the bag. Literally! Love the boots and the crazy hair.

And again, Kate looks beautiful and so effortless with those hunters and parka. A true festival fashion fiend.

I'm not really one for Fergies style but I have to say, all the fringing is working here! Something to investigate I think!

Oh Paris Hilton. I only put this on here because its funny. A reminder of what not to wear shall we say. 

Rihanna, you never fail. These shorts are amazing, definitely something I can take inspiration from. Not so sure about the jacket but can see where she's going with this whole look! You crazy.

XO

(source:www.vogue.com)

Magazines Getting In On The Act

Well, the media has gone crazy for festival fashion. Everywhere I look, all I see is festival inspired fashion - perfect for me!! I've come across some interesting articles, some of which I will post the links to below. I will also post some of the most inspiring photos I have found today.

Too much festival fun I say!

http://www.graziadaily.co.uk/fashion/archive/2012/05/18/what-to-wear-to-a-boutique-camping-festival.htm?slideshow=true&slideImage=5#articletitle

We like short shorts!

These DMs are fierce! Amazing studding but I don't think I will go that far with my allowances of customisation! So cool though.

Everything about this photo has been thought about - I mean look at the nails! This girls has had some serious thought about her outfit!

http://www.glamourmagazine.co.uk/celebrity/celebrity-galleries/2012/celebrities-at-festivals-fashion-pics#!image-number=60

http://www.vogue.co.uk/news/festivals/festivals-guide-uk-and-world

XO

(source:www.graziadaily.com, www.glamourmagazine.co.uk, www.vogue.co.uk)

Brand Logo

Hello,

I have been umming and ahhing over my brand logo for days now.

I would post a picture but I've accidentally over written the file :|

Basically, I designed a new asos brand logo for my concept. It was a drawing of a floral camper van with asos written down the side and everyone seemed to really like it.. apart from me!

So after much deliberation, I have now changed it to this (will upload picture underneath)!

I much prefer it as I think it's more modern and more appealing to my target customer.

So pleased now!!

Oh hang on, I've found my old one which I will upload too.

Here is the old one >

and here is the new one>

The new one is definitely better

XO

Job Applications

Hello again

Today I've been applying for BAA roles in the hope of getting a job soon, soon, soon.I'm desperate to start working in the buying environment so everybody keep your fingers crossed!

XO

Update

Hello!

I've been working very hard on my fmp, this week concentrating on my ranges. One follows the 'hot tropics' trend and the other on 'festival glam'. Following on from the quick trend boards I uploaded in my last post, I have created my own trend boards which I have been basing my ranges on.

Here is my 'hot tropics' board..

And here is my 'festival glam' board..

I have completed most of my ranges but will hold back on uploading them to here until they are completely finalized and perfect!

XO

(sources for moodboard: wgsn.com, fashionsnoops.com)

Refinery29

Well I have just found the best website known to man!

http://www.refinery29.com/festival-tracker

It is literally amazing. With information on everything you can think of, music, beauty, fashion etc and really cool style hunter photos, this website is my new best friend.

Here are some photo's I got from their website.

Great inspiration!

XO

(source:http://www.refinery29.com/festival-tracker) (photographed by Mark Iantosca)

Topshop's Festival 2012

Well Hello!

Look what I've just found.. Topshop's festival collection. And it is beeauuut.

I want every single thing. This range has got me so inspired, I can't wait to get designing!

oooh, devine!

XO

(source:www.topshop.com)

Moodboard

Here is a moodboard I have created for my fmp. I have used a number of different sources to get the pictures, which are listed in my bibliography. I used photoshop to create my moodboard and am very pleased with the outcome. Now for my trendboards!

XO

Trend Inspiration

Hello!

Sorry I haven't written anything in a while, I've been going a bit crazy with my fmp! Here I have found some brilliant trend inspiration for SS13 from fashion snoops which is perfect for my concept. I have quickly put together these 2 boards which give an overview of each trend; festival glam and hot tropics. I love the colours and silhouettes and can't wait to get going on my range!

XO

(source, http://www.fashionsnoops.com)